On 2 April 2015, the final of the 15th edition of the Global Management Challenge Poland competition was held. The prize went to the Wrocław team, whose task was to manage a virtual enterprise. The winners’ patron was MasterCard. The four-person team will represent Poland at the global GMC final in Prague. Headlines Porter Novelli was responsible for the communication of the event.
This year’s edition of the Global Management Challenge Poland competition organized by Bigram attracted 320 teams from all over Poland. GMC is the world’s biggest advanced business computer simulation using the concepts and advantages of gamification in development of participant skills and knowledge. The teams have to manage a virtual company and compete with other teams. Participants include students, young professionals, company employees and managerial staff. The winning team represented by students of the Wrocław University of Technology, Economic University and the WSB School of Banking in Wrocław, with MasterCard as the patron, turned out to be the best from the whole group and will go to Prague to the international final of the competition which will be held on 21-23 April. Its members will also receive invitations to postgraduate studies at Leon Koźmiński Academy.
The award ceremony was preceded by a debate devoted to development of Polish start-ups, innovation in Poland and entrepreneurship. Debate participants included: Tomasz Pawłowicz (Advisory Department Director in the Polish Branch of MasterCard Europe), Ewa Rutczyńska-Jamróz (Senior Manager in the Innovation Consulting Team in Deloitte), Michał Kramarz (Head of Performance Industries in Google Poland), Jakub Domeracki (President of the Idea Bank Business Incubator), Dariusz Żuk (President of Polska Przedsiębiorcza), Sebastian Grabowski (Director of the Research and Development Center in Orange Polska), Jarosław Sygitowicz (Founder – CMO in ZenCard) and Filip Stachura (CEO in Dataflows).